FOR IMMEDIATE RELEASE
CONTACT:  Dan Jamele
Booth #1443 IAAPA

Special to IAAPA 2006 - Atlanta

MEDIAMATION  IAAPA 2006 NEWS: 
n     COMPANY RELOCATES TO EXPANDED HEADQUARTERS
n     TWO NEW AWARDS FOR LINCOLN  PROJECT
n     SENSIO^TM   SHOWCASES ITS REVOLUTIONARY CONCEPT : IMMERSIUM - USING MEDIAMATION PRODUCT
n     LOWER PRICED, SECOND-GENERATION  4D EFX  INVADER SEAT INTRODUCED 
n     DEBUT OF NEW EYEZUP PRO HD STANDALONE PLAYER

Atlanta, Georgia . . .  Veteran show control and multi-media house MediaMation (MMI) -- whose high-profile credits include the new Lincoln Museum Union Theater in Springfield, IL; exhibits at the new Marian Koshland Science Museum in Washington D.C. as well as numerous motion simulator attractions in China, Thailand, Australia, India, France, Germany and elsewhere -- makes several announcements at IAAPA 2006 regarding diverse developments over the past year.  MediaMation’s ongoing mission is to provide cost-effective, user-friendly technological solutions to the amusement, theme park and museum exhibition industries.

MediaMation Expands Into New Headquarters; Remains in Torrance, CA
In the second major expansion of its nearly 16-year history, MediaMation relocated its offices and operations to their greatly expanded facilities in September 2006.  While MMI’s previous 205^th Street headquarters was 1,898 sq. ft., the company’s brand new facilities on Border Avenue (also in Torrance, CA) are approximately 6,900 sq. ft., or more than triple in size.   Besides additional room for R&D, manufacturing, storage and personnel, plans for the new building include the construction of a small 4-D motion simulator theater for in-house demos of MMI’s new EFX Invader seat, its VIDSHOW HD +, MOE controller and other technological innovations.   MediaMation’s new address is 2213 Border Avenue, Torrance, CA  90501.   The phone number remains 310-320-0696; fax remains 310-320-0699. The email address sales@mediamat.com.  URL is www.mediamat.com.   

Mediamation Collects More Honors – Receives Two New Awards
For Lincoln Museum & Library Project & Sentosa: Images of Singapore
MediaMation, working under the auspices of BRC Imagination Arts, has received two prestigious awards for its contributions to the new $150M Abraham Lincoln Presidential Museum & Library in Springfield, IL and Sentosa: Images of Singapore that opened in 2005.  MMI provided a variety of highly sophisticated technological components to the Lincoln Museum’s state-of-the-art 250-seat theater.  For its work, MediaMation garnered an award for Show Systems and Show Programming for the Union Theater.  They received another Show Systems award for their outstanding work on Sentosa: Images of Singapore. 

SENSIO^TM   Showcases its Revolutionary Concept : IMMERSIUM - Using MediaMation Products
Founded in 1999, SENSIO^TM headquartered in Montreal, Canada, develops and markets forward-looking stereoscopic technologies designed to offer the most advanced and immersive cinematographic experience available. Its flagship technology, SENSIO™ 3D, allows the high-quality distribution of 3D content through conventional 2D channels and playback on any display device, including plasma TVs, HDTV and glass-free 3D displays.
SENSIO^TM is now making its SENSIO™3D HD Professional Grade Processor accessible through its new revolutionary concept : IMMERSIUM -  a fully integrated 4D theatre with High Definition Engineering bundling MediaMation's briskly-selling Invader motion simulator seat and MMI's show control system (VIDSHOW HD+).  Check out the SENSIO^TM   booth  #813 to see the IMMERSIUM in action.

Economically Priced Version 2 of  the Invader 4D EFX Theater Seat in Production
In its continuing efforts to offer customers a high degree of flexibility, MediaMation is designing a new, even more economically priced version of its widely popular Invader 4D EFX Theater seat.  The second-generation seat has a more traditional fabric-covered theater seating look, in contrast with the gel-coated fiberglass high-tech “vibe” of the original.  Designed to simulate motion, wind, rain, earthquakes and creatures touching you, the innovative Invader 4D EFX Theater seat works with all control systems, offering a supremely affordable solution in building and expanding 4-D EFX and simulator attractions.  The new, less expensive version of Invader retains 10 of the 13 built-in EFX of the original and will be available early 2007.

Unveiling Of New, Low Cost EYEZUP Pro HD Standalone Player
Answering the call in the marketplace for a cost-effective option to expensive HD players, MediaMation premieres its EYEZUP Pro HD stand-alone video player.  Ideal for wide-ranging applications such as digital signage, interactive kiosks and small theatres, the EYEZUP plays off a compact flash card and has no moving parts.  It offers hassle-free HD quality video playback (up to 1920x1080 resolution) at a price that is more competitive than many standard players on the market.  In fact, it is even more economical than most professional DVD players.  Of course, the EYEZUP Pro video player is compatible with MediaMation’s versatile MOE show controller, which together offer an affordable, user-friendly technology solution for smaller projects.  The new EYEZUP Pro HD player is available now and lists for $499. USD.
Founded in 1991,  MediaMation is a multi award-winning company that has contributed its unique, next-generation technologies and formidable expertise to a string of high-profile projects. These include a major Orlando, Florida, theme park; Universal Studios-Hollywood; Legoland in Germany; Bacardi International Headquarters in Bermuda; the new Ronald Reagan aircraft carrier; The Houston Space Center Museum; the Marian Koshland Science Museum; the 2000 World’s Fair in Hanover, Germany; the Xerox Olympic Spirit Attraction, Toronto; and the Chicago Navy Pier. Museums are their specialty: Other projects have included the Super Sea Creature Show in Korea; Underwater World in Australia; The Thomas Edison Museum in Kamakura, Japan; the Guggenheim Museum in Berlin; the Chicago Field Museum; the new Abraham Lincoln Library & Museum in Springfield, IL; the Hemet Water & Western Heritage Museum in Hemet, CA; the Time Machine 72-seat large screen motion simulator attraction in Suhzou, China; the Fair Oaks Dairy Adventure 68-seat motion simulator theater, Indiana; and major upgrades to motion simulator theaters at Futuroscope in France and Bavaria Filmworks in Germany.  Fountain attraction builders are capitalizing on the company’s talent for complex musical fountain choreography and technology while MediaMation’s innovative products and/or expert systems integration services have been utilized for some time in a string of major motion pictures, including “Terminator 3,”  “Jurassic Park III,” “A.I.: Artificial Intelligence,” “The Perfect Storm,” “Deep Blue Sea,” “Godzilla”, "The Lost World: Jurassic Park,”  and the Santa Clause 2 to name a few.
MediaMation is headquartered in Torrance, CA.  For more information, call 310-320-0696; fax 310-320-0699. The email address is sales@mediamat.com.  URL is www.mediamat.com