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Now in its second decade of service and boasting an illustrious
credit list which includes some of the most respected names in the
amusement, theme park, museum/exhibit and feature film industries,
MediaMation continues to both forge and fortify its sterling reputation
in the highly competitive show control/multimedia arena.
Founded in 1991 in El Segundo, California, and relocating shortly
thereafter to its current facility in nearby Torrance, the multi
award-winning company has contributed its unique, next-generation
technologies and formidable expertise and experience to a string
of high-profile projects, including: a major Orlando, Florida, theme
park; Universal Studios-Hollywood; Legoland in Germany; Bacardi
International Headquarters in Bermuda; Harrah’s Hotel &
Casino in Las Vegas; Buffalo Bill’s Resort and Casino; The
Houston Space Center Museum; the 2000 World’s Fair in Hanover,
Germany; Pioneer Electronics; the UnderWater World attractions in
Australia, Korea, China, and Singapore; The Thomas Edison Museum
in Kamakura, Japan; the Chicago Field Museum; the Chicago Navy Pier;
the Microsoft Museum in Washington State; and Dayton, Ohio’s
massive "Riverscape" fountain and laser landmark attraction,
among many others. In addition, retailers such as Fashion 21, as
well as restaurants and real estate development companies, are beginning
to utilize the company’s skill with interactive display components,
while MediaMation’s innovative products and/or expert systems
integration services have been utilized for some time in a string
of major motion pictures, including "Jurassic Park III,"
"A.I.: Artificial Intelligence," "The Perfect Storm,"
"Deep Blue Sea," "Godzilla" and "The Lost
World: Jurassic Park."
Under the visionary leadership of founding president and chief system
designer Dan Jamele, the company has contributed to prominent projects
in virtually all corners of the globe -- Europe, India, Australia,
Asia, South America, the Pacific Rim, and, of course, North America.
Indeed, MediaMation's ongoing commitment to the development of "user-friendly,
cost-effective" products and technologies for show control
and multimedia, coupled with its longtime reputation of "going
the extra mile" in customer service, are integral components
of the company philosophy which have served to fuel its continued
growth and expansion.
Another key element of the MediaMation success story is the role
the company has played as a pioneering architect of leading-edge
show control technologies, including VIDSHOW, which combines video
servers and show control into one convenient and versatile unit.
Most of the company’s earliest products, including its signature,
ever-evolving "ShowFlow™" software, were created
by Jamele, an accomplished recording engineer and former co-owner
of post-production facility South Bay Sound, located just outside
Los Angeles. Jamele decided to form MediaMation following an experience
as an outside consultant supervising pre-production and audio for
two massive theme parks for Japanese amusement park giant, Sanrio,
in 1991. During this lengthy assignment, Jamele — an extremely
talented techie with a nose for business — became increasingly
frustrated by the limitations of this multi-million dollar parks'
control systems. In fact, he was convinced he could perform much
of this work more efficiently and economically with relatively simple
equipment he used in his studio back home. Returning to the U.S.
later that year, Jamele spent many intensive months in research
and development, looking for ways he could customize existing technology
to address show control concerns.
The fruits of his labor, the groundbreaking ShowMatics™/ShowFlow™
software, could be tailored for automatic mouth control movements
and other common show control problems. In short, these innovative
software programs filled a vacuum in the marketplace, providing
flexibility, cost-effectiveness and user-friendliness unparalleled
in the show control industry. MediaMation opened its doors in mid-1991,
taking on as its flagship project show control for "Exhilarama"
by Edison Brothers Mall Entertainment. On the heels of that success,
the company moved on to two "Jurassic Park-like" projects
— one as a subcontractor for award-winning special effects
company C.W. I. ("Gremlins," "The Fly") for
the Dino Alive Exhibit/Osaka '93; the other working with Dinamation
International at the Dino Park in Tokyo.
Since that time, MediaMation has recruited some of the best tech
and engineering talent in the industry. It has continued to expand
to provide a wide range of hardware/software, lighting and other
show control/multimedia products, as well as comprehensive systems
integration services. With the capability to handle projects of
any size: from small animatronic characters at a local Family Entertainment
Center...to massive, highly sophisticated fountain and laser shows...to
large, multi-venue motion simulator installations domestically and
abroad...MediaMation continues to move forward toward its goal of
"revolutionizing" robotics and show control/multimedia
At the same time, it recently diversified into the consumer MI (Musical
Instrument) market with complementary, quality products such as
its popular LM4 Lighting Dimmers. While obviously enjoying the hard-earned
credibility that comes with being a seasoned industry player, MediaMation
nonetheless prides itself in keeping its "forward-thinking"
edge via its thriving R&D efforts and continually expanding
technical staff. Notes Jamele: "Our primary objective is to
make MediaMation the industry's premiere one-stop for show control
and multimedia today, tomorrow and many years to come."
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